US, March 22 -- Uganda's tourism sector-long regarded as one of the country's most promising economic pillars-is at a critical juncture. In a recent interview, Lilly Ajarova, former CEO of the Uganda Tourism Board and now Senior Presidential Advisor on Tourism, delivers a candid assessment of the industry's current state and outlines a roadmap for revitalization.

Her message is clear: Uganda has immense potential, but unlocking it requires urgency, investment, and coordinated national effort.

A Sector Rich in Potential-but Underleveraged Uganda's tourism offering is globally competitive. From mountain gorillas and chimpanzees to the source of the Nile and diverse cultural heritage, the country boasts a rare concentration of natural and ...