US, June 18 -- Tourism Minister Edmund Bartlett has called on members of the Jamaican Diaspora to play a more active role in strengthening the country's tourism sector by investing in resilience-building initiatives and supporting efforts to achieve ambitious growth targets over the next decade.

Speaking at the 11th Biennial Jamaica Diaspora Conference at the Montego Bay Convention Centre, Minister Bartlett challenged overseas Jamaicans to expand their contributions beyond remittances and become stakeholders in the nation's tourism industry through investments, expertise, and global advocacy.

The minister said the Ministry of Tourism is pursuing a goal of attracting 10 million visitors and generating US$10 billion in tourism earnings ov...