US, Sept. 13 -- Gladiators may be returning to Jordan - this time with television cameras, social media followers and a tourism strategy behind them.

The Jordan Tourism Board (JTB) is backing Jordan MMA Week, an ambitious international mixed martial arts initiative designed to combine professional combat sports with one of Jordan's strongest assets: its extraordinary collection of historic and natural tourism destinations.

JTB has entered into an agreement supporting the tourism, promotional and media activities surrounding Jordan MMA Week. The event is being developed by Jordan Combat Consulting and Makana 360 in cooperation with the Jordan MMA Federation.

It is an unusual tourism marketing combination, but perhaps a logical one.

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