US, March 27 -- According to the Africa Tourism Research Network (ARTN), in recent years, social media has emerged as one of the most powerful forces shaping the global tourism landscape. Platforms like Instagram, TikTok, YouTube, and X have transformed how destinations are marketed, how travelers make decisions, and how tourism brands capture global attention.

Discover more Tourist Destinations VIP airport lounge access Travel & Transportation VIP travel experiences For Ghana, this digital revolution has brought undeniable benefits. The country has gained increased international visibility, sparked global conversations, and strengthened its appeal among diasporans, cultural explorers, and event-driven travelers. Campaigns and viral mome...