US, July 3 -- The travel industry is entering a new era of pricing transparency as artificial intelligence moves beyond recommendation engines and chatbots into one of the industry's most competitive battlegrounds: price matching.

While Radisson Hotel Group recently attracted attention by launching an AI-powered real-time hotel price matching system that automatically matches lower publicly available rates found on third-party booking sites, the technology reflects a broader shift already taking place across hotels, online travel agencies (OTAs), airlines, and travel technology providers. Rather than asking travelers to file claims after booking, AI now compares prices across multiple channels within seconds and can automatically adjust ...