Hyderabad, Oct. 30 -- : Visual motion in online videos significantly increases children's screen engagement but does not necessarily improve their attention to educational content, according to a study by researchers from the Indian School of Business (ISB) and Santa Clara University.
The study analysed more than 32,000 YouTube videos marked 'made for kids', besides conducting a randomised experiment and an eye-tracking study involving children aged six to 10 years.
The research found that a 10 per cent increase in visual motion was associated with a 1.1 per cent increase in video views.
Educational videos with medium and high levels of added background motion recorded 1.6 per cent and 2.0 per cent higher view rates respectively than tho...