Bhubaneswar, Aug. 11 -- Vedanta Aluminium has expanded its flagship digital e-commerce platform, Vedanta Metal Bazaar (VMB), to international markets, enabling overseas customers to directly purchase aluminium products online.
The company on Tuesday said the expansion makes VMB one of the first Indian digital aluminium marketplaces to enter global trade, offering international buyers a transparent, convenient and technology-driven platform for sourcing aluminium products.
Following the platform's strong performance in the domestic market, Vedanta Metal Bazaar is now being extended to customers across Asia, Europe, Africa and the Americas.
The platform recorded transactions worth nearly USD 4.1 billion (over Rs 38,000 crore) and fulfilled...