Lucknow, April 12 -- Uttar Pradesh Tourism is marking World Heritage Week, leading up to World Heritage Day on April 18, with two citizen driven initiatives aimed at bringing heritage closer to people and encouraging wider participation.
The campaigns, 'UP Heritage Through My Lens' and 'Share Your Personal Treasure', invite individuals across age groups to engage with heritage through visual storytelling and personal narratives, making it accessible for students, families, young creators, homemakers and local communities alike.
The first initiative, 'UP Heritage Through My Lens', encourages participants to capture lesser known or hidden heritage sites through photographs and short reels. Entries may include a local temple, an old stepwell...