Tirumala, July 28 -- Tirumala Tirupati Devasthanams (TTD) on Tuesday said it would initiate legal action against a real estate firm, SCP Developers, for allegedly promoting misleading advertisements claiming to offer "lifetime Srivari VIP Break Darshan" to buyers of its plots.

In a statement, TTD strongly condemned the advertisements and social media reels circulated in the name of the company, which claimed that purchasers of plots on the Tirupati highway would be entitled to lifetime VIP Break Darshan of Lord Venkateswara.

The temple body clarified that it has no association whatsoever with the company or its promotional campaign and asserted that no private individual or organisation has the authority to assure or provide Srivari VIP B...