Hyderabad, May 21 -- Small and medium mango growers in Telangana are gaining access to national and international markets through collective marketing initiatives promoted by the Society for Elimination of Rural Poverty (SERP).
A notable example is Balakrishna, a farmer from Pebbair village in Wanaparthy district, who recently exported eight crates of Mallika variety mangoes overseas through Be'nishan, a federation of Farmer Producer Organisations functioning as a Farmer Producer Company (FPC).
The initiative, implemented under the guidance of Panchayat Raj and Rural Development Minister Danasari Anasuya Seethakka, has enabled small farmers to overcome marketing and transportation challenges through aggregation, grading, and supply-chain ...