Hyderabad, Aug. 26 -- The Telangana government has urged all eligible individuals to apply for the 'Cheyutha' social security pensions before the deadline of August 31, and is undertaking statewide awareness campaigns to ensure that no beneficiary misses the opportunity.

As part of the campaign, the Society for Elimination of Rural Poverty (SERP), under the directions of Panchayat Raj, Women and Child Welfare Minister Danasari Ansuya Seethakka, has released audio clips, videos and songs in Telugu, Hindi, Urdu and English explaining eligibility, the application process and deadline.

SERP has called for wider publicity through the media, social media and local outreach programmes in both rural and urban areas. Public representatives, offici...