Bengaluru, April 6 -- Tata Play Fiber has announced a collaboration with IBM to develop a next-generation, AI-ready enterprise data lakehouse powered by IBM watsonx, aimed at unifying its data ecosystem and strengthening analytics capabilities.
The platform will consolidate 25 disparate data sources into a single, scalable environment, enabling advanced analytics, improved customer retention, and new cross-sell and upsell opportunities, the company said.
Tata Play Fiber noted that in a competitive broadband market, its earlier data systems were fragmented across customer records, marketing, finance, call center interactions, and service operations, leading to inconsistencies, lack of standardisation and limited real-time reporting capabil...