Mumbai, May 26 -- SI, South Asia's leading sports technology and content company, on Tuesday announced that six IPL franchises have collectively surpassed 10 million first-party fan profiles during the 2026 season, marking a significant milestone in owned fan data built by rights holders within a single professional league, delivered through a consistent fan engagement framework across each franchise's digital ecosystem.
The profiles belong to the franchises. What SI provided was the platform, the acquisition strategy, and the engagement architecture that made building them possible. Through FanOS, SI's proprietary fan engagement operating system, franchises converted passive social followers into known, consented users registered directly...