Mumbai, Aug. 5 -- Bollywood superstar Shah Rukh Khan has emerged as India's most valuable celebrity brand, while actor Ranveer Singh has overtaken cricketer Virat Kohli to secure the second spot, according to Kroll's Celebrity Brand Valuation Report 2025.

According to the report, the total brand value of India's top 25 celebrity brands is estimated at US$ 2 billion. This is 3.7 per cent lower than last year. The list includes 13 male and 12 female celebrities. The brand value has been assessed on the basis of their advertising portfolio, endorsements and social media influence.

The 60-year-old actor made a remarkable comeback this year, taking the top spot. He was ranked third in 2024. Singh, meanwhile, came in second with a brand value o...