Chandigarh, Oct. 5 -- The Association of Mutual Funds in India (AMFI) on Monday signed an agreement with Panjab University to expand financial literacy and investor awareness among students and educators across Punjab, Haryana, Himachal Pradesh and Chandigarh.

The memorandum of understanding was signed during the opening of World Investor Week 2026 at Panjab University, coinciding with the rollout of the Securities and Exchange Board of India's nationwide investor awareness campaign, Project Jagrook.

The initiative, carrying the tagline "Samajh Se Investing Simple," is aimed at helping investors better understand financial products, make informed investment decisions, and protect themselves against investment-related fraud.

The nationwid...