New Delhi/ Hyderabad, Sept. 2 -- The Public Relations Consultants Association of India (PRCAI) on Wednesday released an Ipsos white paper estimating that the public relations industry contributes around USD 545 billion in economic impact to India annually through brand awareness, reputation management and crisis mitigation.
The white paper, titled The Economic Impact of Public Relations in India, was released at PRCAI's annual Brand India Reputation Summit, PRana 2026, held at Gurugram.
According to the study, the Indian PR industry generated revenues of Rs 3,230 crore (USD 340 million) in FY2026 and contributed to an estimated USD 545 billion in economic value.
The study identified three major channels through which public relations inf...