Kochi, March 24 -- P&G Shiksha, the flagship Corporate Social Responsibility initiative of Procter & Gamble (P&G) India, was recently featured in a special episode of the popular Malayalam television serial Kattathe Kilikkoodu, aired on Asianet.
The integration was woven into the storyline through the character Subhash, the younger brother of Sudheesh and brother-in-law of Nidhi. As part of the narrative, Subhash learns about P&G Shiksha and its efforts to support children's education through innovative study techniques that allow students to learn at their own pace.
The scene unfolded organically within the household setting, sparking a meaningful conversation about education among the characters.
The episode effectively highlighted how...