Bhubaneswar, June 19 -- In a major initiative aimed at strengthening Odisha's digital economy and enhancing the global profile of its tourism sector, the Open Network for Digital Commerce (ONDC) has proposed to provide wider digital visibility to the state's key tourism destinations and local enterprises.
Under the proposal, Odisha's prominent tourism assets-including Konark, Puri, Chilika, Similipal, Bhitarkanika, eco-tourism destinations and the state's rich tribal culture-would be showcased on a broader digital platform to reach national and international audiences.
According to the ONDC team, the initiative is expected to boost domestic and foreign tourist arrivals, increase tourism revenue and generate new local employment opportunit...