Srinagar, July 10 -- Chief Minister Omar Abdullah on Friday unveiled the official merchandise for the Kashmir Marathon 2026 and launched the promotional campaign for the event, saying the marathon is aimed at firmly placing Kashmir on India's marathon calendar while giving a major boost to sports tourism in the region.
The official merchandise, comprising the marathon cap, finisher's medal and racing kit specially designed for participants, was unveiled at a brief function attended by representatives of the media and senior officers of the Tourism Department.
The Chief Minister also launched the promotional video for the event.
The initiative is aimed at promoting sports tourism, encouraging fitness and healthy lifestyles, and showcasing...