Bhubaneswar, Oct. 23 -- In an endeavour to expand market access and improve returns for rural producers, Odisha is showcasing 15 traditional rice varieties and rice products from eight districts at the India International Rice Conference (BIRC) 2026, being held in New Delhi from October 23 to 25.
The initiative, spearheaded by the Odisha Rural Development and Marketing Society (ORMAS) under the Panchayati Raj and Drinking Water Department, aims to expand market access for distinctive local rice varieties and create new livelihood opportunities for rural producers.
A total of 3,695 members from 85 community-based organisations (CBOs) are part of the initiative, which also seeks to preserve traditional farming knowledge and recognise the co...