Bhubaneswar, Aug. 1 -- Odisha's 'Catch the Rain' Campaign has emerged as a significant initiative in promoting sustainable water management by encouraging community participation, rainwater harvesting, groundwater recharge, and restoration of traditional water bodies.
The campaign has demonstrated that collective efforts by citizens, institutions, and government agencies can play a crucial role in addressing water challenges and ensuring long-term water security.
Inspired by Prime Minister Narendra Modi's appeal during the 135th episode of Mann Ki Baat on June 28 to conserve every drop of rainwater, Odisha has intensified its activities under the 'Catch the Rain 2026' campaign, focusing on converting seasonal rainfall into a sustainable r...