Dimapur, Aug. 19 -- A one-day workshop on the "One District One Product" (ODOP) initiative for coffee was held at the Sangtemla community hall in Mokokchung on Wednesday, aiming to strengthen local products, boost entrepreneurship, and create better market opportunities for the region.
The event was organised by the District Industries Centre (DIC), Mokokchung, under the theme "Branding, Packaging, Marketing".
The special guest of the programme, Mokokchung DC Ajit Kumar Verma, in his keynote address, explained that the ministry of commerce and industry launched the ODOP initiative to transform local farmers and small businesses into international brands.
Stressing the importance of training, market access, and global reach, Verma urged l...