Mumbai, April 22 -- In a bid to modernize the image of the Maharashtra State Road Transport Corporation (MSRTC) and make public transport more appealing to the younger generation, the state government has appointed the popular celebrity couple Riteish Deshmukh and Genelia Deshmukh as the official brand ambassadors for the "Lalpari" (ST buses).
The primary objective of this collaboration is to revamp the traditional image of the state transport service and position it as a modern, reliable, and people-oriented mode of transport.
The star couple has signed a five-year agreement with the corporation. During this period, they will lead various promotional campaigns, advertisements, and social initiatives.
By leveraging the widespread popular...