Lucknow, Sept. 12 -- Modern PM Unity Malls are being constructed at a rapid pace in Agra, Varanasi, and Lucknow with the objective of providing new markets for local products and traditional craftsmanship.
The purpose of these malls is to provide a permanent platform for the display, promotion, and marketing of traditional industries, handicrafts, and local products under one roof, enabling artisans, women, and youth to connect directly with a larger market. ODOP and GI-tagged products from various districts of the state will gain greater recognition at the national and international levels.
Officials said here on Saturday that the government's initiative to revive traditional industries that are gradually fading in rural areas is not onl...