Kochi, Sept. 26 -- Kerala's rich Ayurvedic tradition and its growing focus on wellness tourism are making a notable impact in Arab and West Asian countries, according to foreign delegates attending the ongoing Kerala Travel Mart (KTM) 2026 here.
The delegates said Kerala's tradition-rooted approach to Ayurveda has generated considerable interest in the region, while promotional campaigns by Kerala Tourism have contributed to the growing popularity of Ayurveda in the Middle East.
Despite continuing uncertainties arising from regional conflicts, KTM 2026 has witnessed strong participation from West Asian and Arab countries. The event has 23 buyers from the UAE, 13 from Oman, eight from Israel, six from Saudi Arabia, five from Kuwait, four f...