Thiruvananthapuram, June 21 -- Kerala Police have cautioned the public against a widespread cyber financial fraud in which scammers are exploiting the names and logos of leading dairy product companies and other reputed business brands to trick people through WhatsApp.

The fraudsters are circulating fake promotional messages claiming to offer "Anniversary Gifts," "Free Gifts," and similar rewards in an attempt to steal victims' money and personal information.

According to the police, the scam begins with a WhatsApp message containing a link that appears to be associated with a well-known brand. Users who click on the link are redirected to a fake website carefully designed to resemble the company's official portal, making it difficult for...