Neeraj BaliChandigarh, May 19 -- The life of 50-year-old Jalandhar-based singer Ashok Maskeen has changed dramatically after a year-old social media reel caught the attention of music producers in Mumbai, eventually leading him to perform the popular Coke Studio track "Bulleya Ve Te Lagda Ni Dil Marjana", which has now garnered over 18 million views online.

Maskeen, who once worked at a factory, operating lathe machines and manufacturing taps to support his family, is now receiving offers for Hindi film playback singing and live performances across cities, including Delhi and Mumbai.

Speaking about his journey, Maskeen said his path to recognition was filled with hardship and years of struggle. Born into a financially weak family in Jalan...