Thiruvananthapuram, Nov. 14 -- Indian content creators should draw inspiration from their cultural roots and tell locally grounded stories with universal appeal to reach international audiences, media and entertainment experts said at Huddle Global 2026 in Kovalam.

During a panel discussion on the opportunities and challenges in the digital content industry, the experts emphasised that strong storytelling, emotional connect and high production standards were essential for Indian content to find wider acceptance across cultures.

Aashish Singh of Red Chillies Entertainment cited the international success of Indian films such as Three Idiots and Dangal, particularly in markets such as China, and the adaptation of the Malayalam film Drishyam ...