New Delhi, July 7 -- In a landmark initiative to promote sustainable textiles and showcase India's innovation in natural fibres, the National Jute Board (NJB), under the Ministry of Textiles, has developed jute-viscose blended apparel that will be worn by the Indian athletes and team members participating in the Commonwealth Games 2026, to be held in Glasgow, Scotland, from July 23 to August 2.
"This marks the first occasion on which jute-based apparel will be showcased at an international multi-sport event. The initiative is expected to provide global visibility to India's jute industry while highlighting the craftsmanship of Indian manufacturers and the contribution of jute farmers," the Ministry of Textiles said in a release on Tuesday....