Rupinder SinghNew Delhi, April 10 -- Mukul Chowdhury becomes a "super giant" in national cricket on the back of a single knock, even as four Indian women gold medallists at the Asian Boxing Championships are pushed to the margins of sports coverage.

With each passing day, the gulf between cricket and so-called Olympic sports continues to widen- and even the sports media seems unwilling to challenge this imbalance.

A modest innings of 54 by Mukul Chowdhury is splashed across broadcasts and dominates print headlines, hailing himas a "super giant." Meanwhile, four determined women boxers who clinched gold at the Asian Championships in Ulaanbaatar, Mongolia are relegated to the sidelines of coverage.

As has become routine, the event itself b...