Dubai, June 9 -- The International Cricket Council (ICC) has unveiled a range of digital fan engagement initiatives that will make the ICC Women's T20 World Cup 2026 the most digitally engaged and globally accessible women's sporting event.
Designed around a fan-first philosophy, the initiatives will make it easier than ever for fans, audiences and event-samplers to discover, follow and engage with the tournament.
The portfolio of experiences being rolled-out cover a diverse spectrum of fan cohorts, ranging from passionate cricket fans attending matches in England and Wales to new audiences experiencing women's cricket for the first time in emerging markets.
From expanded language coverage and free global streaming to creator-led storyte...