Patna, Aug. 22 -- Traditional art, often passed down through generations, can become a sustainable source of livelihood when backed by the right opportunities, market access and financial support.
For Lakshmi Devi of Vaishali district in Bihar, the state government's JEEViKA programme has helped transform her family's traditional craft of making clay and fibre idols into a growing business with customers across India and abroad.
For years, idol-making remained largely a family tradition for Lakshmi Devi. Working alongside her son, Vikku Kumar, she continued the craft despite the difficulties of limited capital and restricted market access. The turning point came after she joined JEEViKA and received financial assistance of Rs 50,000, enab...