Helsinki, March 19 -- Finland has once again been ranked the happiest country in the world, maintaining its position at the top for the ninth year in a row.
The country has also improved its standing in the world brand index, moving up from 7th place to 5th.
President Alexander Stubb commented on the achievement, saying there is no "magic formula" behind Finland's consistent performance in global happiness rankings. Instead, he pointed to the country's strong social foundations.
According to Stubb, Finland's success is built on a combination of key societal pillars, including a welfare-based system, a strong and accessible education framework, a high sense of security, and a close connection to nature. He also emphasized values such as f...