Zurich (Switzerland), May 22 -- When the FIFA World Cup 2026 kicks off in three weeks' time, fans with sensory needs will find support at every match across Canada, Mexico and the United States - an effort that has made this year's FIFA World Cup the first sports tournament to gain Sensory Inclusive recognition from KultureCity, the world's leading non-profit on sensory accessibility and acceptance.
In partnership with long-standing FIFA Commercial Partner Hisense and with ongoing guidance from FIFA's new Official Supplier KultureCity, this initiative builds on FIFA's belief that football is for everyone.
"Football unites the world, and it is our goal to help everyone to participate in the sport - whether as a player or as a fan," said He...