New York, May 7 -- In a landmark agreement expanding their already successful wide-ranging commercial relationship, FIFA and Fanatics have signed a long-term, exclusive collectibles licensing deal that features trading cards, stickers, and trading card games.
The agreement, which will begin in full in 2031, covers both physical and digital collectibles.
An example of the product innovations that will be brought to fans under this new partnershipis the highly sought-after player jersey patch program, including debut patches, which will be inserted into football trading cards from 2031 onward.
All products will be designed and developed through Fanatics Collectibles and produced under the Topps brand.
As a part of the deal, Fanatics will ...