Rupinder SinghNew Delhi, May 14 -- The failure to find a broadcaster for the FIFA World Cup 2026 in India just proves how little intent there is to build a genuine sporting culture in the country.
The world's most popular sporting event, featuring 48 of the top footballing nations, has failed to attract a buyer in India.
One can understand that India is not participating and that match timings may not suit Indian viewers.
However, the inability of a single corporate house, the All India Football Federation (AIFF), the government, or even the national broadcaster to take a decision is astonishing- especially when the country is willing to spend enormous sums hosting events of far less global significance, such as the Commonwealth Games.
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