New Delhi, Sept. 6 -- The Delhi Government has launched a citywide Information, Education and Communication (IEC) campaign aimed at encouraging citizens, industries, institutions and communities to actively participate in efforts to curb air pollution in the national capital.
The campaign, titled "Saath Nibhayein, Pradushan Ghataayein", will run from September 2026 to March 2027 and seeks to turn public awareness about air pollution into sustained action and behavioural change.
The initiative is being undertaken under the leadership of Chief Minister Rekha Gupta, with the Delhi Pollution Control Committee (DPCC) leading its implementation under the guidance of Environment Minister Manjinder Singh Sirsa.
Sirsa said the government was taki...