New Delhi, June 10 -- One in three Indian consumers unknowingly purchased a counterfeit product in the past year, a sobering statistic that underscores how deeply fake goods have penetrated everyday life in the country. On World Anti-Counterfeiting Day, the Consumer Online Foundation calls for urgent action as digital marketplaces emerge as the new frontier for illicit trade.

That finding, from the State of Counterfeiting in India 2025 report by the Authentication Solution Providers' Association (ASPA) in partnership with CRISIL, formed the centrepiece of warnings issued today by the Consumer Online Foundation (COF) on World Anti-Counterfeiting Day.

The fake goods problem is no longer confined to luxury handbags or pirated DVDs. Today, co...