Itanagar, June 15 -- Arunachal Pradesh Chief Minister Pema Khandu on Monday launched the online portal for "TRACTION 2026 - Residency and Film Challenge", describing it as a transformative initiative that will showcase Arunachal Pradesh's tourism potential, cultural richness and entrepreneurial success stories to the world.

The portal was formally launched at the Civil Secretariat in Itanagar, marking the official commencement of a first-of-its-kind initiative aimed at promoting tourism, culture, creativity and the MSME sector through digital storytelling and visual content creation.

Speaking on the occasion, Khandu thanked the union Ministry of Micro, Small and Medium Enterprises (MSME) for supporting the initiative under the Raising and...