Mumbai, May 24 -- The trailer of "Bandar", starring Bobby Deol, has registered a strong digital performance, crossing 10 million views on YouTube within just 48 hours of its release.

Directed by Anurag Kashyap, the trailer has indicated a performance that is believed to be almost six times higher than the normal level for this category. Significantly, audience participation is continuously increasing, whereas usually this pace slows down over time at such a large scale.

Released on May 21 at 12:36 pm, the trailer has already recorded over 29,000 watch hours and nearly 43 million impressions on YouTube. This indicates continued audience interest even after its initial release. Of this total reach, 34.8 million impressions came from Discove...