Varanasi, Sept. 10 -- Blackberrys, one of India's leading menswear brands, has strengthened its retail presence in Uttar Pradesh with the launch of a new store at Maldahiya in Varanasi, taking its network in the state to 62 stores across 39 cities.
The new store showcases the brand's Autumn Winter 2026 collection, AW'26 - 'Winning in Progress', aimed at contemporary Indian men and featuring a range of menswear focused on sophistication, versatility and modern design.
The expansion comes as Varanasi emerges as a growing urban consumer market, with increasing demand for branded and contemporary menswear, the company said in a release.
AW'26 draws on the theme of continuous progress, portraying each achievement as a stepping stone towards t...