Patna, June 16 -- Production and marketing of Neera (palm juice), a natural beverage extracted from palm and date trees, continues to gain momentum in Bihar under the Mukhyamantri Neera Samvardhan Yojana.
Official sources said here on Tuesday that more than 32.66 lakh litres of Neera had been collected across the state by June 14 during the current Neera season (May-August). Of this, 32.55 lakh litres had already been sold, reflecting the growing popularity of the drink among consumers.
To implement the scheme effectively, Neera is being tapped from around 40,862 palm and date trees across Bihar. A total of 9,865 tappers are actively engaged in Neera extraction in both urban and rural areas, while 10,743 tree owners are earning additional...