Bhubaneswar, Oct. 17 -- Bureau of Energy Efficiency (BEE) Director General Krushna Chandra Panigrahy on Saturday called upon social media influencers and digital content creators to play an active role in promoting energy conservation and encouraging sustainable lifestyles through engaging digital communication.
Addressing the Influencers' Conclave - East Region (Extended) 2026 here, Panigrahy stressed the importance of public participation and digital media in fostering responsible energy consumption.
He urged content creators to popularise practical energy-saving habits, including conserving electricity at home, opting for five-star-rated appliances and using energy judiciously.
The BEE Director General also highlighted the introductio...