New Delhi, March 13 -- The Ministry of AYUSH on Thursday launched a dedicated storefront for traditional wellness products on the quick-commerce platform Zepto, in a move aimed at expanding the digital reach of the sector and making such products easier for consumers to access.
AYUSH Minister Prataprao Jadhav and AYUSH Secretary Rajesh Kotecha inaugurated the online store, which has been set up as part of a collaboration between the AYUSH Export Promotion Council (AYUSHEXCIL) and Zepto.
The storefront features a curated range of products linked to India's traditional systems of medicine, including Ayurveda, Yoga, Unani, Siddha and Homoeopathy. Officials said the initiative is intended to make these products more visible and accessible thr...