Bengaluru, March 24 -- Betting big on India's rapidly growing running culture, ASICS on Tuesday unveiled its high-performance 'SUPERBLAST 3' shoe, leveraging its association with the TCS World 10K Bengaluru as a key platform to deepen its presence in the country's fitness market.
Positioning itself at the centre of the running boom, the company said its role as the official Sports Goods Partner for the TCS World 10K Run 2026 reflects a broader strategy to engage with both amateur and serious runners across India.
The launch, held at the brand's Brigade Road store here, also featured the unveiling of the official race-day collection, underlining ASICS' push to build a comprehensive ecosystem around running, spanning performance footwear, a...