Vijayawada, May 8 -- BirlaNu, part of themulti-billion-dollar CKA Birla Group, opened its first Experience Centre inVijayawada on Thursday. The centre covers BirlaNu's product range across walls,floors, pipes, putty, and construction chemicals.
The format is built around product demonstration in simulated application contexts, giving customers, contractors, and architects direct engagement with materials before specifying or purchasing them. The building materials sector in India has traditionally been shaped by distributor relationships and price-led decisions, leaving architects, contractors, and home owners with limited opportunities to truly evaluate products before making high-stakes choices.
In practice, this often results in decisi...