Lucknow, Sept. 3 -- Amid changing lifestyles, growing health consciousness, and an increasing focus on preventing illnesses rather than treating them, the demand for Ayurveda and natural wellness products is rising rapidly in Lucknow and across Uttar Pradesh. Against this backdrop of evolving consumer preferences, health and wellness company Amway India has announced its expansion into the Ayurveda category under Nutrilite Ayurveda.
The company has introduced nine new Ayurvedic products in this category and aims to build it into a Rs 100 crore business over the next two years. The initiative brings together the 5,000-year-old wisdom of Ayurveda with Nutrilite's more than 90 years of botanical science and scientific expertise.
Amway India'...