Lucknow, June 1 -- Aditya Birla Health Insurance Co. Ltd. (ABHICL), the health insurance arm of Aditya Birla Capital, on Monday announced the launch of Activ Yuva, a health-focused insurance plan designed for the evolving lifestyle and wellness needs of young Indians in Uttar Pradesh.
As part of the offering, a comprehensive wellness programme has been introduced that builds on ABHICL's HealthReturns proposition, rewarding individuals for everyday healthy behaviours across nutrition, fitness, and recovery.
ABHICL has been redefining health insurance as health assurance through its HealthReturns model, rewarding healthier living through activities like walking 10,000 steps or more per day or burning 300 calories in one single exercise sess...