Hyderabad, March 26 -- : Adhira & Appa Coffee, part of the EBG Group, on Thursday announced the onboarding of actors Shruti Haasan and Murali Sharma as brand ambassadors as it plans a major national expansion.
Built on the philosophy of sustainability and authenticity, the cafe chain aims to take South Indian filter coffee to cities across India while aligning with the evolving quick service restaurant (QSR) and beverage landscape, the company said in a release here.
The company said its coffee is crafted from premium beans using processes designed to significantly reduce carbon output compared to conventional methods, with in-house sourcing forming a key part of its sustainability-driven identity.
Riding on strong early momentum, Adhira...