Zurich (Switzerland), June 9 -- AB InBev and FIFA have announced an extension to their global partnership agreement, with the world's leading brewer becoming the Official BeerSponsor of the FIFA World Cup through 2030, in addition to next year's FIFA Women's World Cup 2027.
The announcement, which extends the relationship between the organisations to beyond 40 years, comes just two days before the kick-off of the biggest FIFA World Cup in history.
In addition to this year's game-changing FIFA World Cup, the first to feature 48 teams and 104 matches, upcoming editions of flagship FIFA tournaments represent significant milestones forthe sport and are set to create unique opportunities for AB InBev and its leading brands toenhance experience...